Today I think multimedia has a big influence on the interaction of visuals and people. Just by the different colors,images,audio,and other elements of a multimedia product affects a persons reaction. Subconciously or not a person reacts to a product based on its advertising. A good example would be converse.com. This website gives you a lot more than just shoes. The different types of flash based interactions and the graphics are amazing. When you enter the page there are several people standing holding letters that spell out HAPPY HOLIDAYS. When you click on each one a different type of shoe is presented. There are several different types of interactive media in this page, and all of it "pursues" the consumer to stay longer and actually check out the shoes, rather than just clicking next to see one shoe at a time.
Multimedia not only helps agencies promote their products but it also helps artists show their work in interesting ways. For example, in Andy Howell's website andyhowell.com the flash based website helps his sketches and paintings come alive. In the intro he has one of his main characters which is a colorful monster randomly running around the screen while his other flying character is slicing the monster to pieces. Then a city pops in and out of the screen and his table of contents suddenly appears. All that just gave an animated, interesting look of what his art is like. He continues the excitment in his website by making the buttons animate the city when you click on them and also by making slide shows for his different types of art and more.
Overall, multimedia is really the future in advertising and art because it is the ultimate way to present "art" and you can use it to express or portray any other media.
new media exploration
Today I think multimedia has a big influence on the interaction of visuals and people. Just by the different colors,images,audio,and other elements of a multimedia product affects a persons reaction. Subconciously or not a person reacts to a product based on its advertising. A good example would be converse.com. This website gives you a lot more than just shoes. The different types of flash based interactions and the graphics are amazing. When you enter the page there are several people standing holding letters that spell out HAPPY HOLIDAYS. When you click on each one a different type of shoe is presented. There are several different types of interactive media in this page, and all of it "pursues" the consumer to stay longer and actually check out the shoes, rather than just clicking next to see one shoe at a time.
Multimedia not only helps agencies promote their products but it also helps artists show their work in interesting ways. For example, in Andy Howell's website andyhowell.com the flash based website helps his sketches and paintings come alive. In the intro he has one of his main characters which is a colorful monster randomly running around the screen while his other flying character is slicing the monster to pieces. Then a city pops in and out of the screen and his table of contents suddenly appears. All that just gave an animated, interesting look of what his art is like. He continues the excitment in his website by making the buttons animate the city when you click on them and also by making slide shows for his different types of art and more.
Overall, multimedia is really the future in advertising and art because it is the ultimate way to present "art" and you can use it to express or portray any other media.
